BOSTON SPORTS PARTNERS 2020
Boston Sports Partners is a sports and entertainment marketing agency founded in 2020, but built on many years of experience and relationships in the firm’s leadership. I was engaged to create a BSP monogram logo that would be recognizable, adaptable for social media, and identifiable as sport-related. My approach was to differentiate the logo from competitors by doing a true old-style sports monogram, paired with a traditional but chunky typeface that emphasizes the firm’s hands-on, personal approach.
LEGENDS GYMNASTICS 2019-2020
In 2019 I was asked to create a new monogram for the competitive teams at Legends Gymnastics in North Andover, MA. The club owner wanted something distinct and fun for the back of the team warmup jackets. Rather than the usual sequin-adorned treatment, she hoped the jacket’s restrained embellishment would help gymnasts feel comfortable wearing their expensive team wear out in public even if they’d left the sport. I drew a range of logo possibilities and we found this interesting interlocking approach which suggests the fluid motion so characteristic of artistic gymnastics. It was sized and adjusted to fit the embroidery panel on the team’s jacket, and the gymnasts wore them in competition during the 2019-20 competitive season.
In the midst of 2020’s COVID-19 pandemic, as the gym was preparing to resume workouts as part of Massachusetts’ phased reopening, I was asked to create a design for the words “Legends Strong,” to be used to help build camaraderie and confidence among the gymnasts after three months out of the gym. It was natural to adapt the style developed for the team monogram, but in a less formal execution.
Glen Brook Golf Club 2019
Glen Brook Golf Club, a municipal golf course in Stroud Township, PA, was looking to create a new mark for pro shop merchandise. "The Brook" is the colloquial name of the course used by the members, and it made sense to use that in the logo. The goal was to create a simple and clear mark that would embroider nicely on a variety of apparel.
In the course of developing a mark, we found an opportunity to adopt one concept as the official course logo. One of the notable features of the course is a steel bridge crossing the brook from which the course's name is derived. We created a vignette illustration that shows the bridge crossing, a golf flag that represents the two holes that run parallel to each other around the bridge, contoured grass to represent the stream banks and the hills that surround the course, and a hint of sky for balance. The date of the course's establishment and township name are included to create a handsome seal composition that firmly connects this municipal facility to the community.
no kid ’n play 2018
Primary logo and alternate monogram for a recreational adult softball team in Andover, MA. The main logo is used in a single color on shirts, and the monogram is intended for team hats.
art gafowag invitational 2010 – 2018
Logo, promotional and event materials for a small golf tournament in Stroudsburg, Pennsylvania.
This annual event with an outsize appetite for tongue-in-cheek silliness serves as a creative laboratory for the tournament founders, all creative professionals. A suitably over-the-top coat of arms carries many of the tournament’s hallmarks, and lends a sense of heritage and seriousness to the competition.
salem athletic club 2001
Logo for a fitness club in Salem, New Hampshire. Operating continuously for nearly 40 years, the club offers a wide array of fitness options, from racquetball and swimming to group exercise, with programs for young and old alike. The logo communicates an evolving organization with a holistic view of physical fitness.
portsmouth athletic club 2001
Logo for a fitness club in Portsmouth, New Hampshire, using an illustrative monogram of the club’s acronym (PAC). The goal was to create an iconic mark conveying a sports-focused message to the urbanizing Portsmouth market.
This logo was in use until the club was renamed Seacoast Sports Clubs in 2009 after adding several additional locations.
berkshire bank 2018
Logo execution of a client concept to support Berkshire Bank’s support of the 2018 Pan-Mass Challenge charity ride.
Berkshire’s employee volunteers in a route support capacity and wore this logo on their shirts.
SI Equipment 2003
Logo for an aerial construction equipment firm in Concord, CA.