Three of the new tea tins. Labels were designed and produced for ten different varieties.
Chai Bella:
Bluebelle:
Rose di Verona:
Scottish Breakfast:
Lord Loudoun®:
Lisa Scruggs Artisan Tea
An overhaul and expansion of an existing label design set the stage for a full brand development for a high-end tea blender. The tea tin labels use an existing logo, a pattern derived from French wallpaper, a range of color palettes to indicate each flavor, and purpose-shot photography conducted together with the client. Lisa creates unique, flavorful, high-end tea blends, and we sought to convey a sense of the craft and refinement present in her blends. The resulting images are placed front and center on the new packaging, and complement aggressive color palettes meant to suggest the flavors present in the teas. After completing the labels we developed promotional collateral and a custom e-commerce website using the Squarespace platform. An outside copywriter was engaged to develop evocative descriptive text for each label and the website. 2014–2015.